SWS helps real estate developers, channel partners and mandate firms generate qualified leads and measurable sales opportunities through Meta Ads, Google Ads and conversion-focused landing pages.
We combine performance marketing, conversion-focused landing pages and data-led optimisation to help real estate businesses move beyond lead volume and focus on better opportunities.
A look at how we use performance marketing to generate qualified leads, site visits and measurable sales opportunities for real estate campaigns.
From generating demand to tracking conversions, we build the marketing systems that help real estate projects attract, qualify and convert better prospects.
We don't launch campaigns and leave them running. We follow a structured process to understand your project, build the right strategy, launch with purpose and continuously optimise for better outcomes.
Because we don’t stop at generating leads.
We work beyond the lead-generation stage by understanding what happens after an enquiry comes in. We work closely with your sales team, track lead quality and follow what happens after leads are contacted, including qualification, site visits and bookings. This helps us optimise campaigns based on actual business outcomes, not just CPL.
Once we have the required project information, we start preparing the campaign assets — including landing pages, ad creatives, campaign structure and tracking.
Once everything is ready and approved, we can launch the campaign without unnecessary delays.
Yes.
Our service can include ad creative development and conversion-focused landing page creation, so you don’t have to coordinate with multiple vendors for the campaign setup.
Our pricing depends on your project requirements, platforms and scope of work.
For reference, SWS plans start from ₹15,000/month for management of one advertising platform.
The advertising budget is separate and is paid directly to the respective advertising platform.
Once the campaign goes live, you can start receiving leads from Day 1, depending on the campaign, budget and market.
However, lead quality and campaign efficiency typically improve as we collect data, understand the audience and continuously optimise the campaigns.
Absolutely.
You’ll receive:
We also conduct an overall performance meeting every week through Google Meet so you know exactly how your campaigns are performing and what we’re working on next
For our performance marketing campaigns, we recommend a minimum advertising budget of ₹30,000/month.
This is separate from our management fee.
The actual recommended budget can be higher depending on your project, location, pricing, inventory and campaign objectives.
We don’t believe in promising an unrealistic number of leads or guaranteed sales.
What we can commit to is a structured, data-driven optimisation process where campaigns are continuously analysed based on lead quality, CPL, site visits and downstream performance.
No. That’s exactly where our approach is different.
We look at the journey:
Ad → Lead → Contact → Qualified Lead → Site Visit → Booking
The feedback from your sales team helps us understand where prospects are dropping off and where campaigns can be improved.
Yes.
In fact, we prefer working closely with the sales team because they provide valuable feedback about lead quality, objections, contactability and site-visit behaviour.
That feedback becomes part of our optimisation process.
The advertising budget is paid directly to Meta or Google by the client.
SWS separately manages the strategy, campaign setup, optimisation, reporting and other agreed services.
This keeps the advertising spend transparent.
We recommend giving campaigns enough time to collect meaningful data and go through multiple optimisation cycles rather than judging performance after only a few days.
The ideal engagement period depends on the project, budget and sales cycle, and we’ll recommend what makes sense during the initial discussion.
Tell us about your project, and we'll analyse your current marketing, understand your goals and recommend the right performance strategy.
Real estate performance marketing agency focused on generating qualified leads, site visits and measurable sales opportunities.
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